The Royal Shakespeare Company has announced a new partnership with TikTok to offer reduced tickets to young audiences.
Hoping to inspire the next generation of theatre fans, TikTok Tickets will give opportunities for young people to see RSC shows for £10, whether they are booking independently or visiting with their school.
TikTok Tickets will be available to all 14–25-year-olds, with a focus on increasing access to theatre regionally across the country and state school sector.
The RSC will work with TikTok to provide subsidised travel, information and support to encourage young people’s access to RSC productions and to help develop diverse audiences of the future.
From June 2022, young people and full-time students can see an RSC show in Stratford-upon-Avon or London for £10 (£5 for reduced-price previews), while state schools can also book £10 TikTok Tickets for group visits in Stratford-upon-Avon.
Rich Waterworth, General Manager, UK & EU, at TikTok said: “Creativity and the arts have always been at the heart of our community on TikTok. Every day, we are the stage to theatre renditions, comedy performances or modern-day plays, performed and imagined by creators from every part of the UK.
“By partnering with the Royal Shakespeare Company to provide greater access to the work they do, we hope to inspire more young people to enjoy, experience and participate in theatre and the arts in all its forms.”
As part of the collaboration. the RSC and TikTok will create engaging and relevant content to ensure young people can see connections between the plays and their own lives and experiences including regular TikTok takeovers, behind-the-scenes access and special events.
Each young person can purchase two TikTok Tickets per booking and can book the tickets as part of a mixed group with friends and family.