Disney on Stage to celebrate West End shows with pop ups in Covent Garden this summer

Disney on Stage will celebrate its West End shows with a series of pop ups in Covent Garden this summer.

Disney on Stage and Covent Garden have partnered on Something Magical in Covent Garden which will see a series of exciting experiences for visitors to enjoy, each celebrating a Disney West End production including Frozen, Beauty and the Beast, The Lion King and Mary Poppins.

The free to visit activities will include a ‘Leading Ladies of Disney on Stage’ costume showcase in Central Avenue, a romantic Beauty and the Beast swing seat, an interactive Olaf Holiday Postcard and The Lion King photo opportunity in front of iconic scenery from the production, plus a new Frozen Infinity Chamber.

Beauty and the beast swing seat.
Beauty and the beast swing seat.

The pop ups will run across the Summer holiday period from 14 July to 4 September 2022.

Michelle McGrath, Executive Director, Capco Covent Garden said: “We are delighted with our continued partnership with Disney who will bring their unique magic and excitement to Covent Garden this Summer.

“At Capco, we are committed to championing the West End’s theatre and arts, and what better way than bringing to life and celebrating world class theatre both on a larger scale and making them accessible to everyone.”

Fiona Pearce, Marketing Director for Disney Theatrical Productions added: “Our partnership with Covent Garden goes from strength to strength, this summer bringing the magic of Disney on Stage across the Piazza.

Interactive Olaf Holiday Postcard
Interactive Olaf Holiday Postcard

“These fun and innovative installations from Beauty and the Beast, Frozen, Mary Poppins, and The Lion King offer something special for everyone to enjoy, and give an insight into the craft of realising these productions on stage.”

For further information on new openings, experiences, shopping and dining visit Coventgarden.london

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About the author: Josh Darvill

Josh is Stageberry's editor with over five years of experience writing about theatre in the West End and across the UK. Prior to following his passion for musicals, he worked for more than a decade as a TV journalist.